Privacy Policy

1. Information We Collect

We collect the following categories of information:

1.1 Account Information: When you create an account, we collect:

• Email address (required)
• Username and display name
• Profile information you voluntarily provide
• Account preferences and settings

1.2 Email-Related Information: We collect and process:

• Email addresses for account creation and authentication
• Email communication preferences and consent status
• Email engagement data (opens, clicks, unsubscribes)
• Email delivery status and bounce information

1.3 Browsing and Usage Data: We collect data on how you use Faves, including:

• Pages viewed and content interactions
• Items clicked and affiliate link activity
• Time spent on content and session duration
• Search queries and navigation patterns
• Referral sources and exit pages
• IP address, browser type, and device information
• Operating system and screen resolution

1.4 Cookies and Tracking Technologies: We use cookies, tracking pixels, web beacons, and similar technologies to:

• Monitor user activity and preferences
• Track affiliate link performance and conversions
• Improve Platform functionality and user experience
• Deliver targeted content and recommendations
• Measure email campaign effectiveness

1.5 Affiliate Interaction Data: When you view or click affiliate links, we track:

• Link clicks and conversion events
• Purchase information (when available from partners)
• Commission and payout data
• Transaction history and affiliate performance metrics

1.6 Communications: We retain communications when you:

• Contact customer support
• Participate in surveys or feedback requests
• Engage with our marketing campaigns
• Report issues or provide suggestions

1.7 Third-Party Information: We may receive information about you from:

• Affiliate partners and brand collaborators
• Social media platforms (if you interact with our content)
• Marketing partners and service providers
• Public databases and data brokers (where legally permitted)

2. How We Use Your Information

We use collected information for the following purposes:

2.1 Service Delivery:

• Operate, maintain, and improve Faves
• Create and manage your account
• Process transactions and affiliate commissions
• Provide customer support and respond to inquiries

2.2 Personalization:

• Personalize your experience and content recommendations
• Customize product suggestions based on browsing history
• Tailor marketing messages and communications
• Optimize platform features for your preferences

2.3 Communications:

• Send transactional emails (account notifications, security alerts)
• Deliver service updates and platform changes
• Provide marketing communications (with your consent)
• Send newsletters and promotional content
• Respond to your inquiries and support requests

2.4 Business Operations:

• Track affiliate link performance and commission payouts
• Generate analytics and usage reports
• Conduct market research and user surveys
• Enforce our Terms of Service and platform policies
• Detect and prevent fraud or abuse

2.5 Legal Compliance:

• Comply with applicable laws and regulations
• Respond to lawful requests from authorities
• Protect our rights, property, and safety
• Resolve disputes and enforce agreements

2.6 Marketing and Advertising:

• Deliver targeted advertisements and promotions
• Measure campaign effectiveness and ROI
• Build audience segments for marketing purposes
• Cross-promote related products and services

3. Legal Basis for Processing (GDPR)

For users in the European Economic Area, United Kingdom, and other jurisdictions with similar laws, we process your personal information based on:

• Consent: For marketing emails, cookies, and promotional communications
• Contract Performance: For account management, service delivery, and affiliate tracking
• Legitimate Interest: For analytics, fraud prevention, and platform improvement
• Legal Obligation: For compliance with applicable laws and regulations

4. Sharing and Disclosure

We do not sell your personal data to third parties. We may share information in the following circumstances:

4.1 Brands and Affiliates: We share information to:

• Facilitate commission tracking and affiliate payouts
• Provide engagement reporting and analytics
• Process rewards and promotional campaigns
• Enable brand partnership collaborations

4.2 Service Providers: We work with third-party vendors for:

• Web hosting and cloud storage services
• Email delivery and marketing platforms
• Payment processing and financial services
• Analytics and performance tracking
• Customer support and communication tools

4.3 Business Transactions: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

4.4 Legal Requirements: We may disclose information when required to:

• Comply with court orders, subpoenas, or legal processes
• Respond to lawful requests from law enforcement
• Protect our rights, property, or safety
• Investigate fraud, security issues, or Terms violations
• Enforce our agreements and policies

4.5 Aggregated Data: We may share anonymized, aggregated statistics that do not identify individual users.

5. User Choices and Rights

5.1 Account Management:

• Access, update, or delete your account information through account settings
• Download a copy of your personal data
• Deactivate or permanently delete your account

5.2 Email Communications:

• Unsubscribe from marketing emails via unsubscribe links
• Modify email preferences in your account settings
• Opt out of specific types of communications
• Contact us to update your email preferences

5.3 Cookie Controls:

• Manage cookie preferences through browser settings
• Use browser extensions to block tracking technologies
• Opt out of targeted advertising through industry tools
• Clear cookies and browsing data periodically

5.4 Data Subject Rights (GDPR/CCPA): For eligible users, you have the right to:

• Access: Request a copy of your personal information
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your personal information
• Portability: Receive your data in a machine-readable format
• Restriction: Limit how we process your information
• Objection: Object to certain types of data processing
• Withdraw Consent: Revoke previously given consent

To exercise these rights, contact us at support@faves.xyz.

6. Data Storage, Security, and Retention

6.1 Security Measures: We implement industry-standard security measures including:

• Encryption of data in transit and at rest
• Regular security audits and vulnerability assessments
• Access controls and authentication requirements
• Employee training on data protection practices
• Incident response and breach notification procedures

6.2 Data Retention: We retain personal information for:

• Account Data: As long as your account is active or as needed for service delivery
• Email Data: Until you unsubscribe or delete your account
• Usage Data: Up to 3 years for analytics and improvement purposes
• Legal Requirements: As required by applicable laws or regulations
• Business Records: Up to 7 years for financial and tax purposes

6.3 Data Deletion: Upon account deletion, we will:

• Remove your personal information from active systems within 30 days
• Retain certain data as required by law or legitimate business interests
• Anonymize remaining data to prevent identification
• Provide confirmation of deletion upon request

7. Privacy Compliance for Specific Individuals

7.1 Information from Children: We do not knowingly permit children under the age of 16 to sign up for an account on Faves, and we don't direct our platform to children. If we discover that someone under 16 has signed up for a Faves account, we will take reasonable steps to promptly remove that person's personal information from our records. If you are a parent or guardian and you believe that a child has signed up for a Faves account, please contact us at support@faves.xyz to request that we remove that personal information. If we obtain actual knowledge that we have received personal information from a child, we will promptly delete that information from our records.

7.2 Job Applicants: If you are applying for a position at Syntx Inc. or are a candidate for employment, we may collect additional personal information as part of our recruitment process. This information is handled separately from platform user data and is governed by applicable employment laws and our internal hiring policies.

8. State-Specific Privacy Information and International Data Transfers

8.1 U.S. State Privacy Laws: If you are a U.S. resident, we process your personal information in accordance with applicable U.S. state data privacy laws, including the California Consumer Privacy Act (CCPA), the Colorado Privacy Act (CPA), the Utah Consumer Privacy Act (UCPA), and the Virginia Consumer Data Protection Act (VCDPA). We don't discriminate or change our practices based on where you live, and we won't change how we offer our platform if you exercise your rights. However, if you ask us to delete or restrict your personal information, it will impact your ability to use Faves, particularly if you are a creator or content contributor.

8.2 Your State Privacy Rights: You have the right to request that we:

• Provide details about the categories of personal information we collect, use, disclose, share, and sell
• Provide access to, and a copy of, the personal information we collect about you
• Correct any inaccurate personal information we have about you
• Restrict the use and disclosure of your sensitive information
• Delete your personal information
• Opt you out of future "sharing" of personal information for targeted advertising purposes

We provide this information in this Privacy Policy, and our section on User Choices and Rights offers steps on exercising these rights. You may make these requests yourself or through an authorized agent. If you use an authorized agent, we will provide your agent with detailed guidance on how to exercise your privacy rights. However, we will need to take steps to verify that you or your agent are authorized to make the request.

8.3 California-Specific Information: For California residents, we share your personal information as we describe in Section 4 of this Privacy Policy, for our business purposes. We do not sell personal information for monetary consideration. Please contact us at support@faves.xyz if you would like more specific information about our California privacy practices.

8.4 International Data Transfers: Faves operates globally, and your information may be transferred to and processed in:

• The United States (our primary operations)
• Countries where our service providers are located
• Jurisdictions with different data protection laws

For transfers outside your region, we implement appropriate safeguards including standard contractual clauses approved by relevant authorities, adequacy decisions where available, and other protections as required by law. We comply with applicable frameworks and regulations governing international data transfers from the European Union and other jurisdictions.

9. Third-Party Services and Links

9.1 Third-Party Websites: Our platform contains links to external websites. We are not responsible for the privacy practices of these sites.

9.2 Social Media Integration: If you connect social media accounts, those services' privacy policies govern the information they collect.

9.3 Affiliate Partners: When you interact with affiliate links, partner websites may collect additional information under their own privacy policies.

10. Changes to This Privacy Policy

10.1 Updates: We may update this Privacy Policy periodically to reflect:

• Changes in our data practices
• New legal requirements
• Platform feature updates
• User feedback and requests

10.2 Notification: Material changes will be communicated via:

• Email notification to registered users
• Prominent notice on the Platform
• Updated effective date at the top of this policy

10.3 Acceptance: Continued use of Faves after receiving notice of changes constitutes acceptance of the updated Privacy Policy.

11. Contact Information

For questions, concerns, or requests regarding this Privacy Policy or your personal information:

• Privacy Inquiries: support@faves.xyz
• General Support: support@faves.xyz
• Company: Syntx Inc.
• Mailing Address: 2261 Market Street STE 10262, San Francisco, CA 94114

Response Time: We will respond to privacy requests within 30 days (or as required by applicable law).

12. Definitions

• Personal Information: Information that identifies, relates to, or could reasonably be linked with you
• Processing: Any operation performed on personal information, including collection, use, storage, and deletion
• Third Party: Any individual or entity other than you or Syntx Inc.